I help your business grow by design

This website is under construction but will be updated soon, I promise.

Let’s talk

Need help with your good idea?

I love helping passionate people communicate their big ideas and helping their businesses grow. If you need help with something and think I would be a good fit, then let’s talk.

Want to see my work and learn more about the creative services I offer? Fantastic.

Ask for my full portfolio
Over 10 years of experience

Hi, I’m Laureen.

Creative design multitool with a heart for projects around the topic of e-commerce. Conceptual thinker, organizational talent and idea generator. Cologne cheerfulness, dog lover, hobby gardener and Ottolenghi fan.

Nice to meet you. I’m a Cologne- and Hamburg-based freelance designer and art director with over 10 years of industry experience. In that time I’ve had the pleasure of working with many top brands across a diverse range of industries. I love to solve problems and strive to design solutions that are simple, effective and beautifully crafted. I see each project as an opportunity to progress and deepen my skillset as a visual communication designer. I’m working on (inter)national projects for big brands to small businesses and approach design the same way I approach other parts of life – with a curious mind and a desire to explore new spaces.


E-Commerce, Screendesign, Art Direction, Performance Design, Visual Communication, Conception & Ideation, Branding & Identity, Typography, Animation. Smiles.


Photoshop, Illustrator, XD, InDesign, After Effects, Lightroom, Premiere, Affinity Photo, Affinity Designer, WordPress, Asana, Wrike, Jira, Confluence, Frontify, InVision, Slack, Smiles.

Working with me

That’s what I stand for, this is what I work for.

I’m an independent personality with a cooperative and optimistic spirit. I’ll probably challenge how you do things and promote my own ideas, but I’ll always want to do the best possible work with seriousness and enthusiasm. I’m curious about the world around me and the world I don’t know yet.

If you’re a company that supports creativity, flexibility, honesty and a strong appreciation for responsibility and a healthy work-life balance, I’m ready to face the challenges you have for me.

Reliability is extremely important to me, not only for myself, but also within my network. And if something does go off track, you can be sure that I’ll set heaven and hell in motion for you.

An idea that seems innovative today is yesterday’s tomorrow. That’s why I consider projects with a duration of more than one year to be tough, inefficient and uneconomical. With your constructive feedback and short communication channels I would like to realize your project as quickly as possible.

You commission me for a task that you cannot fulfill yourself. This is absolutely fine, because you are not paying me for the things you already know, but for the things you don’t know. Sometimes the obstacles seem more unchangeable than they really are.

Even if money alone doesn’t give me the confirmation that I’m striving for, I’m a responsible businesswoman and must be able to talk openly with you about money. Not to get the best possible price for me, but to find out how I can achieve the best possible result with your ambition and budget.

Your project deserves respect, no matter how big or small it is. Therefore, each of my projects receives the same amount of attention. If my resources aren’t sufficient, I don’t accept new projects. That’s why it’s so important that my honesty and respect for you is fairly rewarded.

For my years of experience and expertise, for my objective view from the outside, as well as for the solution of your problem and for the strategic and creative measures necessary to achieve these goals. Show me the problem, not the solution.

„Turn that green.“

I’m always interested in exploring new ideas and unusual projects, so if you’re interested in collaborations or just want to say hey, then I’d love to hear from you.

Say Hey